04.26.17

DIGITAL
MARKETING
CONFERENCE


04-26-17
SHOWBOX
SODO SEATTLE

In the ever-changing, wildly dynamic world of digital marketing, staying up to date on current trends is just as important as keeping an eye on what's on the horizon. With digital industries morphing and growing faster than you can say selfie stick, marketers are working overtime just to take it all in.

Enter IN-NW—This intimate, single-track conference designed to ground your knowledge in the need-to-know of right now and expand your perspective on what’s to come.

What to expect?
We’re pulling together speakers in three unique buckets:

If you are in the worlds of Digital Marketing, Small Business Creation, Communications, Consulting, PR, Community Engagement (or you just dig all this stuff), the IN-NW Conference is designed with you in mind.
Join us.

All of our great speakers have been announced. Yay!


 

2017 is going to rock your world.

Check out our awesome presentations below
and click on the sign to learn more about each presentation


8:30 a.m.
Doors Open

Fruit, Coffee, and Networking


9:10 a.m.
Welcome and Conference Intro.

Get all the details about the day and how to make the most of it!


9:30 a.m.
  • REI's #OptOutside Campaign: A Digital Playbook

    REI's #OptOutside campaign burst onto the scene in Fall of 2015, turning traditional Black Friday marketing on its head by encouraging people to get outside instead of shop. Learn about the development of the #OptOutside Campaign, why this envelope-pushing strategy was so successful, and how you can apply these tactics to your own marketing plans.

Paolo Mottola
REI

10:05 a.m.
  • Moving our Region Forward with Digital Media
James Roberts
Kully Hall

10:45 a.m.
  • Chance Encounters of the Creative Kind

    You never know who in your orbit might prove to be a catalyst to bring forth your most creative work, and for this reason keeping a relational mindset is vital. That relational approach extends to the creative projects themselves: collaboration is central from concept, to delivery, to marketing a product once it’s live in the world.

Anita Verna Crofts
Pepper for the Beast

11:20 a.m
  • Fiat Lux: Illumination to Action

    In December 2015, Paul G. Allen and a humanitarian coalition created a global event by projecting remarkable wildlife imagery on the facade of St. Peter’s Basilica to inspire action on climate change. The “Fiat Lux” event and campaign generating massive media attention, social sharing and live stream views. A digital campaign on this global scale can still provide lessons for any marketer.

David Patton
Vulcan, Inc

12:10 p.m.
Lunch!


Lunch is included and will be provided by three of our food truck favorites:
El Camion
Jemil’s
Stacks Burgers



1:15 p.m.
  • Mainstream but Muted: How to Leverage the Basics to Market Your Brand

    Due to the burgeoning cannabis industry's legal regulations, marketing to new audiences can be a challenge. Brands outside of regulated industries are also facing challenges in an increasingly “Pay to Play” digital world. Join this session to learn how any brand can leverage basic marketing tactics that don’t break the bank and allow companies to navigate around advertising restrictions. By leveraging the power of influencers, celebrities, and strategic partnerships, brands will be able to reach new audiences, grow brand awareness and drive growth.

Meg Owen
Privateer Holdings

1:40 p.m.
  • How to Build a Brand: A Venture Capitalist’s Guide to What Works and What Doesn’t
Jason Stoffer
Maveron VC

2:30 p.m.
  • Vulnerability as Brand Strength

    From consumer distrust of marketing , to the demand to always “be on”, to widespread fear and uncertainty—marketers today have it tougher than ever. Consumers are craving honesty from our brands, but the good news is, you don’t have to fake it. In this talk, Britt will explore why its imperative for brands to be vulnerable and how your brand can develop genuine connections with your audience.

Britt Stromberg
States of Matter

3:05 p.m.
  • I Love My Health Plan, Thank You Easter Bunny, and Other Things We Wish Customers Would Say

    People have a LOT of opinions about their coffee vendor. Yet ask them about their doctor or health insurer and you get “meh”. How do healthcare companies and other less sexy businesses create an emotional connection with the people they serve? Hear from Jaja about how he’s working to push his own industry forward by trying a few new things. (We promise, it doesn’t start with automating the claim form.)

Jaja Okigwe
Premera

3:40 p.m.
  • Connective media: Delivering value through relationships and experiences

    Last August, we talked to dozens of Seattleites about how they relate to where they live. Two months later, we launched The Evergrey, a local publication and community that keeps curious Seattleites connected to their city. In this talk, we’ll share lessons from our first six months experimenting with community-driven local journalism, and how we’re helping brands that want to make meaningful connections with Seattle’s most engaged locals do just that.

Anika Anand & Monica Guzman
The Evergrey

4:15 p.m.
IN-NW After Party in the Showbox SODO Lounge
Time: 4:15-6:00 p.m.
Featuring: yummy food, groovy tunes, and all-around-good times.
Party organized by the hostess with the mostest, Shindig Events.



What food is included in the event?

For breakfast, we’ll have fruit and coffee to get your day started. Lunch will be provided by our great food truck favorites. Plus, our afternoon Leafly Munchie Bar and hosted bites at the after party!

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How do I purchase my ticket?

Head to our event page on the Seattle Metropolitan Chamber of Commmerce's website, Click REGISTER, and follow the prompts from there.

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Do you offer group or student rates?

Sure do. Contact Victoria McClellan for more info.

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What time is everything going down?

8:30 a.m.: Doors Open and Breakfast served
9:00 a.m.: Conference begins
12:00-1:00 p.m.: Lunch break (lunch provided by yummy food trucks)
1:00-4:00 p.m.: Conference resumes
4:00-6:00 p.m.: After party at Showbox SoDo bar

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Still have other questions?

Contact Kayla DeMonte at (206) 389-7338

Questions?
Kayla DeMonte at (206) 389-7338