In the ever-changing, wildly dynamic world of digital marketing, staying up to date on current trends is just as important as keeping an eye on what's on the horizon. With digital industries morphing and growing faster than you can say selfie stick, marketers are working overtime just to take it all in.
Enter IN-NW—This intimate, single-track conference designed to ground your knowledge in the need-to-know of right now and expand your perspective on what’s to come.
What to expect?
We’re pulling together speakers in three unique buckets:
If you are in the worlds of Digital Marketing, Small Business Creation, Communications, Consulting, PR, Community Engagement (or you just dig all this stuff), the IN-NW Conference is designed with you in mind.
All of our great speakers have been announced. Yay!
Director of Social Media
UW Comm Lead
Digital Campaigns Director
Senior Manager of Digital Media
Educator & Author
Pepper for the Beast
Co-Founder & Strategy Director
States of Matter
Senior Vice President, Strategic Development
2017 is going to rock your world.
Check out our awesome presentations below
and click on the sign to learn more about each presentation
Fruit, Coffee, and Networking
REI's #OptOutside campaign burst onto the scene in Fall of 2015, turning traditional Black Friday marketing on its head by encouraging people to get outside instead of shop. Learn about the development of the #OptOutside Campaign, why this envelope-pushing strategy was so successful, and how you can apply these tactics to your own marketing plans.
You never know who in your orbit might prove to be a catalyst to bring forth your most creative work, and for this reason keeping a relational mindset is vital. That relational approach extends to the creative projects themselves: collaboration is central from concept, to delivery, to marketing a product once it’s live in the world.
In December 2015, Paul G. Allen and a humanitarian coalition created a global event by projecting remarkable wildlife imagery on the facade of St. Peter’s Basilica to inspire action on climate change. The “Fiat Lux” event and campaign generating massive media attention, social sharing and live stream views. A digital campaign on this global scale can still provide lessons for any marketer.
Lunch is included and will be provided by three of our food truck favorites:
Due to the burgeoning cannabis industry's legal regulations, marketing to new audiences can be a challenge. Brands outside of regulated industries are also facing challenges in an increasingly “Pay to Play” digital world. Join this session to learn how any brand can leverage basic marketing tactics that don’t break the bank and allow companies to navigate around advertising restrictions. By leveraging the power of influencers, celebrities, and strategic partnerships, brands will be able to reach new audiences, grow brand awareness and drive growth.
From consumer distrust of marketing , to the demand to always “be on”, to widespread fear and uncertainty—marketers today have it tougher than ever. Consumers are craving honesty from our brands, but the good news is, you don’t have to fake it. In this talk, Britt will explore why its imperative for brands to be vulnerable and how your brand can develop genuine connections with your audience.
People have a LOT of opinions about their coffee vendor. Yet ask them about their doctor or health insurer and you get “meh”. How do healthcare companies and other less sexy businesses create an emotional connection with the people they serve? Hear from Jaja about how he’s working to push his own industry forward by trying a few new things. (We promise, it doesn’t start with automating the claim form.)
Last August, we talked to dozens of Seattleites about how they relate to where they live. Two months later, we launched The Evergrey, a local publication and community that keeps curious Seattleites connected to their city. In this talk, we’ll share lessons from our first six months experimenting with community-driven local journalism, and how we’re helping brands that want to make meaningful connections with Seattle’s most engaged locals do just that.
05.08.16—Flip the Media
"Technology has never been the solution (IN-NW, Part 2)"
05.03.16—Flip the Media
"3 keys to a human-centric approach to marketing (IN-NW, Part 1)"
"Humanity, Storytelling and Cannabis: 3 takeaways from IN-NW 2016"
04.27.15—Flip the Media
"Now Taking the Stage: Disrupters and Innovators, Courtesy of IN-NW 2015"
02.19.14—Weber Shandwick Seattle
"IN-NW 2014: 5 Digital Marketing Takeaways"
02.18.14—UW COMMunity Beat
"Top 10 Modern Marketing Tips From IN-NW 2014"
What food is included in the event?
For breakfast, we’ll have fruit and coffee to get your day started. Lunch will be provided by our great food truck favorites. Plus, our afternoon Leafly Munchie Bar and hosted bites at the after party!
How do I purchase my ticket?
Do you offer group or student rates?
Sure do. Contact Victoria McClellan for more info.
What time is everything going down?
8:30 a.m.: Doors Open and Breakfast served
9:00 a.m.: Conference begins
12:00-1:00 p.m.: Lunch break (lunch provided by yummy food trucks)
1:00-4:00 p.m.: Conference resumes
4:00-6:00 p.m.: After party at Showbox SoDo bar
Still have other questions?
Contact Kayla DeMonte at (206) 389-7338