04.27.16

DIGITAL
INNOVATION
CONFERENCE
Presented by IBM

04-27-16
SHOWBOX
SODO SEATTLE

In ever-changing, wildly dynamic digital marketing space, innovation has never been more important. Buzz-wordy for sure, but for good reason. Digital industries are morphing and growing faster than you can say selfie stick. Enter IN-NW (that’s “in northwest” for you newbies) a convergence of keynotes focused on digital innovations in consumer engagement, marketing, and culture. This intimate, single-track conference will introduce ideas and spark innovations to help boost your own organizations and connect you with like-minded locals doing big things in their own businesses.

IN-NW began in 2012 as a Social Media Conference pulling together marketing thought leaders, local media, and cultural heavyweights (a la, Sir Mix a Lot). Since then, the meaning of “social media” has changed quite a bit. The conference expanded to include a more holistic view of digital marketing, and this year, will focus on innovators in this field.

Previous speakers have included brands and agencies hailing from all sectors; Starbucks, Edelman, Seattle Mariners, Coca-Cola, Twitter, Google, Seattle Art Museum are some of the companies we have featured, along with independent musicians and artists such as Hollis Wong-Wear and Possi.

If you are in the worlds of Digital Marketing, Small Business Creation, Consulting, PR, Tech, Community Engagement (or you just dig all this stuff), the IN-NW Conference is designed with you in mind. Join us.

12 out of 11 speakers announced!
(Yeah, that's right. We went above and beyond).


 

2016 is going to rock your world.

Check out our awesome list of speakers below,
click on thesign to learn more about each presentation.


8:15 a.m.
Doors Open

Breakfast + Networking


9:00 a.m.
Welcome and Conference Introduction

Get all the juicy details about how to get the most out of the conference!


9:30 a.m.
  • Bridging The Digital Divide

    As a marketing professional, you have a deep understanding of your organization's audience and can see innumerable ways to reach and connect with them. Sometimes, our knowledge and expertise can get lost in the shuffle and not end up making an impact on our brand or product. Learn effective ways to join forces with the UX designers in your organization to ensure that your insights regarding reaching and connecting with your audience influence what your team builds and launches, as well as how to use data rather than "the numbers" as the raw material for creative solutions to marketing challenges. 

Ashley Karr
General Assembly

10:00 a.m.
  • The Real Deal: Authenticity As A Modern Marketer

    You don’t need a six-figure marketing budget to build a giant and loyal following, just some DIY sensibility. Moorea Seal will share how she built up her brand as a one-woman shop, gained close to one million Pinterest followers, and got picked up by Oprah all by using the oldest trick in the book: being yourself.

Moorea Seal
Founder/Owner

10:35 a.m.
  • The Cognitive Era: Where Digital Intelligence Meets Digital Business

    The cognitive era is here. Today, our digital reality positions technology's primary business purpose as handling and responding to data. However, this isn’t a story about Big Data’s takeover. This is about cognitive and cloud capabilities and those connections made between between man and machine - how the role of technology has evolved from enabler to advisor. How will you embrace the cognitive era? The possibilities are endless - capturing more opportunities, realizing every potential, surpassing the expectations of your employees, customers and partners.

Nancy Pearson
IBM

11:05 a.m
  • How To Think Like A Precariat

    Precariats—freelancers and contractors—are predicted to make up more than 40% of the U.S. workforce by 2020. This rise of the professional precariats is no doubt shaping the future of creative industries. How might this impact how and with whom you work? This talk will highlight the key values and behaviors of freelancers and how to work with—or even become—a professional precariat.

Kevin Wick
Frog Design

11:35 a.m
  • Marketing and Technology In The World Of Cannabis

    Washington State has a front row seat to watch the explosion of one of the fastest growing industry in the world. Hear from Washington’s own Leafly about how today’s marketing and technology tools are playing a major role in bringing cannabis out of the dark and into the light.

Paul Campbell
Leafly

12:10 p.m.
Lunch!


Lunch is included and will be provided by three of our food truck favorites:
Skillet
Jemil’s
Marination



1:15 p.m.
  • VR, You Sure?

    The current state, future of, and actual use of virtual reality are loaded topics. Ross will dive into each and give you the knowledge to properly assess the next evolution in marketing and entertainment.

Ross Asdourian
Red Bull

1:45 p.m.
  • Persuasion And Storytelling In The Age Of Data

    As public data increases in availability around the world through official means or leaks like the Panama Papers, data is becoming a new and powerful tool to increase persuasion in the the public narrative. However, few know how to use data effectively and with emotion to connect with audiences. You'll learn from some of the best examples of data storytelling around the world and see how you can apply to your role.

Adriana Gil-Miner
Tableau

2:15 p.m.
  • Huh. That's Not How This Part Was Supposed To Go...

    We're up to our eyeballs in generic advice, yet when you don’t fit into a specific mold within your industry, this advice rarely applies. And in many cases, taking this kind of advice can totally backfire. So I'm calling bullshit on this kind of content marketing strategy. Specificity matters.

Susie Lee
Siren

3:05 p.m.
  • Solving Gnarly Marketing Problems Together

    The problems modern-day marketing teams face are often a blend of both old and new school dilemmas. Stepping through three recent examples created by our local PwC Experience Center team, we will explore new approaches in making solutions to notable business imperatives real.

Brian Hsi + Lance Garcia
PwC

3:35 p.m.
  • Same As It Ever Was

    We think we've spun drastically forward in the future through technology but in truth humans are humans, same as it ever was. And ever since humans were humans they have been telling stories to make sense of themselves. Andrew Russell is a theatre-maker, storyteller, and the Producing Artistic Director of the Tony-Award winning Intiman Theatre. He uses the principles and power of storytelling and theatre - onstage, on the page, in the corporate sector - to connect audiences and community to each other, the present moment, and our shared human condition...same as it ever was.

Andrew Russell
Intiman Theatre

4:15 p.m.
IN-NW After Party At Filson


Location: Filson, 1741 1st Ave S
How you'll get there: Mosey on over across the street!
Time: 4:15-6:15 p.m.
Featuring: Hosted drinks, yummy food to munch on, a photobooth,
groovy tunes, killer prizes, and all-around-good times.

Party organized by the hostess with the mostest, Shindig Events.



04.27.15—Flip the Media
"Now Taking the Stage: Disrupters and Innovators, Courtesy of IN-NW 2015"

02.19.14—Weber Shandwick Seattle
"IN-NW 2014: 5 Digital Marketing Takeaways"

02.18.14—UW COMMunity Beat
"Top 10 Modern Marketing Tips From IN-NW 2014"

02.19.13—University of Washington, Flip the Media
"in-nw: Transmedia Matters"

02.06.13—King5.com
"Join King5 at in:nw"

01.31.13—Geekwire
"Seattle rocker Chris Ballew needs your childhood memories for a new song"

01.25.13—West Seattle Herald
"Caspar Babypants (Chris Ballew) needs your help with a song"

02.20.12—Rolling Stone Magazine
"Sir Mix-a-Lot Talks SOPA and Social Media"


What food is included in the event?

For breakfast, we’ll have pastries, fruit and coffee to get your day started. Lunch will be provided by our great Food Truck favorites: Skillet, Jemil’s, and Marination. We’ll have an afternoon snack compliments of Snoqualmie Ice Cream and the Leafly Munchie Bar and at the After Party, go crazy on the hosted bites and beverages!

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How do I purchase my ticket?

Head to our event page on the Seattle Metropolitan Chamber of Commmerce's website, Click REGISTER, and follow the prompts from there.

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Do you offer group or student rates?

Sure do. Contact Victoria McClellan for more info.

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What time is everything going down?

8:15 a.m.: Doors Open and Breakfast served
9:15 a.m.: Conference begins
12:10-1:10 p.m.: Lunch break (lunch provided by yummy food trucks)
1:15-4:15 p.m.: Conference resumes
4:15-6:15 p.m.: Hosted After Party at Filson

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What’s up with the After Party?

EVERYTHING. We’ll be headed down to Filson for hosted food and beverages, tunes, prizes, and general good times—plus a chance to further connect with all the lovely people you met during the Conference day!
Shoutout to our amazing After Party sponsors AND the team that made it all happen: Shindig Events

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Where should I park?

Great news! We're partnering with Luxe Valet this year.
If you plan to drive yourself down to the Showbox, Luxe will park your car for you (for free)!

Prepare in advance by following the instructions below:

1. Download the Luxe app and create your account
(you will be asked to upload a credit card, but you will not be charged for parking fees)
2. Press “Request Valet” before you head to the Showbox to ensure a valet is ready when you arrive.
3. You’ll see your drop-off pin is automatically set to the Showbox. When you arrive at IN-NW, a valet in a blue jacket will be waiting to park your car.
4. You can pre-schedule a return time, or—when you're ready to go home—
request a on-demand return (please allow 25 mins for return).
5. For more information, check out the Luxe F​AQ page.

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Wasn’t this a 2-day event last year?

In 2015, the IN-NW Conference was a 2-day conference...you’re right! This year, we have moved back to a one-day conference in order to create a jam-packed—and time efficient—day of programming to fit your busy schedule. In tandem with this year's conference, we are also offering our IN-NW “Dig-In” Series that will run throughout the year.

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Still have other questions?

Contact Kayla DeMonte at (206) 389-7338

Questions?
Kayla DeMonte at (206) 389-7338